Fashion victims are people who are prepared to expose themselves to ridicule just to follow the seasonal ideas of fashion dictators. Clothing in human history does not only protect against the cold. Dress is also a costume that emphasises wealth status, carnivalizes social life, underscores class membership, identifies communities and serves to establish a game between shame and desire. Ida’s gesture here is to sew clothing tags in place of the fleece for which the sheep was domesticated. When Ida and her sculpture roamed the shopping malls in the run-up to the Christmas shopping season, the sheep was primarily intended to warn against the climatic consequences of unrestrained consumption, becoming a direct criticism aimed at the marketing of the clothing industry. However, when the sculpture stood at the Royal Castle in the vicinity of sacred paintings, it began to take on visual allegories of sacrifice.